Below are some of the ways a Fractional or Interim CRO can help and add value :
A Fractional or Interim CRO can bring a laser focus on the sales funnel. They will examine top of the funnel and bottom of the funnel processes to ensure that the entire sales process and customer experience is optimized. A good CRO is very much in tune with the buyers journey and the customers experience. Fractional and Interim CROs can bring this perspective and knowledge to an organization. If a company is not data driven in its sales or customer support processes, an Interim CRO and a Fractional CRO can take this on and implement the appropriate strategies for each unique business. They can also work with Marketing on Lead Generations strategies.
We take the following approach to every Fractional or Interim CRO engagement and provide lasting benefits to our client’s Sales, Sales Operations, Customer Support and Marketing departments :
Assess – When we start an engagement for a CRO we speak with all stakeholders, understand where your business and Sales and Sales Operations departments are today, and document “as is” processes and workflows.
Recommend – Based on assessment of your Sales and Sales Operations organization we will recommend best practices specific to your business and market conditions and advise best courses of action.
Prioritize – We will rank and determine priority actions and the highest value opportunities to optimize your business and the Sales and Sales Operations departments we are offering Fractional CRO services for.
Execute – We will work with your organization to implement and execute any recommendations and best practices based on prioritization.
Consistency – It is our goal to produce stable and predictable results for all business and Sales and Sales Operations departmental processes and deliverables.
Repeatability – We will ensure that processes, deliverables, and workflows are repeatable, well understood and documented.
We will help provide long term optimization and growth for your Sales, Sales Operations, Support and Marketing activities.
Here is what a business can expect from Valenta Fractional CRO and Interim CRO services :
There are many benefits of bringing on board a Fractional CRO to assist a business with Sales and Sales Operations. Some of those benefits include the following :
An Interim or Fractional CRO can be an excellent option for a variety of business scenarios. Situations we have frequently seen and where we have provided services include :
Defining a Scope of Work and the needs of your Sales department is always the best first step. We are here to discuss our CRO services. After exploration if a match is established, we will identify and define the exact role. During discovery in addition to scope we can define time frame and the dedicated hours and days required per month. All aspects of our CRO engagements can be flexible, customizable, and scalable.
We look forward to assisting your business and Sales team.
Fractional CRO and Interim CRO services are an excellent option for SMBs, startups, businesses in transition and growth mode.
Please reach out to us here to continue discussions.