Fractional CRO Services

Fractional CRO Services

Does your business need to add leadership skills and Sales and Sales Operations competencies?
Could your business benefit from an outside perspective for its Sales functions?
Does your organization lack experience for certain senior key Sales and Sales Operations roles?
Could your business benefit from an extra set of hands to free up current top Sales leadership? 

If the answer to any of the above is yes, Valenta Fractional CRO services could be the perfect solution.

Role of a CRO, and what should they be focused on

Sales, Business Development and Sales Operations always roll up under a CRO. Frequently Customer Support and sometimes Marketing falls under this role as well. Bringing revenue in the door is of critical importance to every company. CROs are responsible for this. Today’s Chief Revenue Officers need to be data driven. We live in an Information Economy, and it is likely a company’s competition is looking at data for trends, threats, and opportunity. 

If a company is struggling or stalled with revenue growth a CRO must address this. Bringing in a Fractional or Interim CRO can be a good option to reassess sales strategy and optimization. Likewise, if lead generation or customers satisfaction are not meeting a company’s goals a CRO can also take this to task. If the skills are not available in house, senior sales leadership for hire can help bring solutions and a fresh perspective. 

Fractional CRO Services


At Valenta, we specialize in providing services to midsized companies and small businesses. We have assisted countless Sales, Sales Operations, Customer Support and Marketing departments. Our Fractional CRO is one more way that we can help our clients meet their revenue, profits, and growth goals. Interim and Fractional CRO services can fill a vital role for businesses on a short term basis. At Valenta, our services can be part time if needed, and this is the nature of our Fractional services. If your business requires it, our CRO services can also be part time for the long term.

A Fractional CFO can Help your Business With

Below are some of the ways a Fractional or Interim CRO can help and add value :

  • Business Development
  • Revenue Growth
  • Lead Generation
  • Channel & Partner Management
  • Data Analysis
  • Customer Support Improvements
  • Application Selection
  • Workflow Design and Strategy
  • Operations Streamlining
  • Project Management
  • Change Management
  • Expense Optimization

What can a Fractional CRO do for your business?

A Fractional or Interim CRO can bring a laser focus on the sales funnel. They will examine top of the funnel and bottom of the funnel processes to ensure that the entire sales process and customer experience is optimized. A good CRO is very much in tune with the buyers journey and the customers experience. Fractional and Interim CROs can bring this perspective and knowledge to an organization. If a company is not data driven in its sales or customer support processes, an Interim CRO and a Fractional CRO can take this on and implement the appropriate strategies for each unique business. They can also work with Marketing on Lead Generations strategies. 

Valenta Approach to Fractional CRO Services

We take the following approach to every Fractional or Interim CRO engagement and provide lasting benefits to our client’s Sales, Sales Operations, Customer Support and Marketing departments :


Assess – When we start an engagement for a CRO we speak with all stakeholders, understand where your business and Sales and Sales Operations departments are today, and document “as is” processes and workflows.


Recommend – Based on assessment of your Sales and Sales Operations organization we will recommend best practices specific to your business and market conditions and advise best courses of action. 


Prioritize, needs, notices

Prioritize – We will rank and determine priority actions and the highest value opportunities to optimize your business and the Sales and Sales Operations departments we are offering Fractional CRO services for. 


Execute – We will work with your organization to implement and execute any recommendations and best practices based on prioritization. 

Analyze, consistency

Consistency – It is our goal to produce stable and predictable results for all business and Sales and Sales Operations departmental processes and deliverables. 

Repeatability,execution, managed services

Repeatability – We will ensure that processes, deliverables, and workflows are repeatable, well understood and documented. 

We will help provide long term optimization and growth for your Sales, Sales Operations, Support and Marketing activities. 

What Can Your Business Expect From a Valenta Fractional CRO?

Here is what a business can expect from Valenta Fractional CRO and Interim CRO services :

  • Experienced executives in the area of Sales, Sales Operations, Marketing and Customer Support.
  • Reasonable costs and fees for CRO services evaluated and established upfront.
  • An approach of continuous improvement for Sales, Sales Operations, Customer Support and Marketing departments and processes.
  • Documented repeatable processes that an organization can implement and maintain for Sales, Sales Operations, Customer Support and Marketing departments.

Benefits of a Fractional CRO

There are many benefits of bringing on board a Fractional CRO to assist a business with Sales and Sales Operations.  Some of those benefits include the following :

  • There are no long term employment contracts, bonus structures or equity positions to negotiate with our Interim or Fractional CROs.
  • The terms of CRO engagement can be flexible in regard to time. The length of an agreement and the hours per week or month are tailored to meet the needs of every business.
  • An Interim or Fractional CRO will bring a fresh perspective and come with real world Sales, Sales Operations, Marketing and Customer Support experience.
  • Most Fractional Executives, CROs included, have vetted relationships with other business services provided for staff augmentation, outsourcing, technology consulting, and managed services.

When does a Fractional CRO Make Sense?

An Interim or Fractional CRO can be an excellent option for a variety of business scenarios. Situations we have frequently seen and where we have provided services include : 


  • Current Sales leadership is struggling and needs a qualified and skilled coach and mentor.
  • Current Sales and Sales Operations leadership is not up to the task and needs to be replaced.
  • Current leadership is strong operationally and has industry expertise but lack strategic thinking and do not have a broad range of experiences to draw upon.
  • Current leadership has strategic vision but can’t be free from day to day requirements. They need qualified Sales leaders to delegate responsibility to.
  • A current operating model has reached capacity and leadership needs to take a step back and level up.
  • There is an immediate CRO vacancy that needs to be filled while a longer term leader for the Sales and Sales Operations is secured.

How to Start the Process to Engage a Fractional CRO?

Defining a Scope of Work and the needs of your Sales department is always the best first step. We are here to discuss our CRO services. After exploration if a match is established, we will identify and define the exact role.  During discovery in addition to scope we can define time frame and the dedicated hours and days required per month. All aspects of our CRO engagements can be flexible, customizable, and scalable.

We look forward to assisting your business and Sales team.
Fractional CRO and Interim CRO services are an excellent option for SMBs, startups, businesses in transition and growth mode.
Please reach out to us here to continue discussions. 

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